Snowplow Analytics Adwords Integration
Google AdWords data in Snowplow Analytics
Snowplow AdWords Integration
Integrating Google AdWords and Snowplow Analytics lets you see the full customer cycle, how customers interact with your campaigns, and how they convert on your website.
Why integrate AdWords and Snowplow?
When you integrate AdWords with Snowplow Analytics, you can:
- See campaign/adgroup/keyword clicks and each click cost in Snowplow.
- Calculate ROAS for each campaign/adgroup/keyword.
- Associate a specific paid keyword/adgroup/campaign to customer/purchase
Essential Reads: Snowplow AnalyticsProfessional Services
How does it work?
Our system exports your Google AdWords data daily into our AWS infrastructure. Snowplow Analytics runs a custom enrichment that looks up each gclid (recorded upon customer clicks) in our database.
Snowplow then enriches the event level data with the Account, Campaign, Ad group, Keyword, Keyword match type, and Average CPC.
|Account||Campaign||Ad Group||Keyword||Keyword Match Type||Avg. CPC||Gclid|
|Star Wars||Empire||Dagobah||princess leia||broad||1.42||CKSuwcCK|
|Star Wars||Empire||Dagobah||master yoda||exact||1.76||CO_Zl-b_0|
|Star Wars||Empire||Bespin||luke skywalker||phrase||3.20||EAIaIQobC|