For businesses where the digital channel is critical it is likely, you invested significant time and money into tracking the behavior of users to your digital properties.
Tracking is a critical component of your business, how do you know the tracking is still working? It is likely that you don't, this is where can help you.
Adopt a time-tested quality assurance framework that helps your organization improve its data quality.
||Quality Assurance Configuration||Automated Testing|
|Understand and document tracking in all the different digital properties.||Create tests that automatically verify each of the tracking specifications.||Perform automated testing in development and production environments.|
Provide training to the engineering, product, and marketing teams about digital analytics tracking data quality and governance.