Olaf Calderon
Director of Analytics

If you work with Snowplow and Google Tag Manager, you know up until now you had to create a custom HTML tag. While this works, wouldn't it be cool, safer, and practical to have a Snowplow Analytics tag on Google Tag Manager? We do now!.

Last Thursday, May 23rd, 2019, Google announced a new Google Tag Manager feature, which allows developers to create their custom tag templates.

Snowplow Analytics Custom Template Tag

We created the first version of Snowplow Analytics custom template tag to enable everyone to get Snowplow up and running as fast as possible.

The first version supports much of the Snowplow JS tracker functionality, all configurable through an intuitive and familiar Google Tag Manager interface.

The Snowplow Analytics Custom Tag Snowplow Analytics Custom Template Tag

How to Install the Snowplow Analytics Custom Template Tag

Open your Google Tag Manager and click Templates, New. Install Snowplow Analytics Custom Template Tag

Download our Snowplow Analytics Custom Template Tag file from Github (click raw and save the file as SnowplowAnalytics.tpl or clone the repository), and import it in Google Tag Manager. Install Snowplow Analytics Custom Template Tag

Now you can go into tags, click new and create your Snowplow Analytics Tag. Install Snowplow Analytics Custom Template Tag

Looking to get started with Snowplow Analytics?.Contact us.

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